Deciding on the best ecommerce software solution to use when building your online store isn’t easy. With so many different providers, each seemingly promising the same features and benefits, your carts shopping journey can become confusing pretty quickly.
So, does it mean you should just choose a random shopping cart software and be satisfied with it?
Absolutely not!
Think about it… your business will be powered by your chosen shopping carts software, choosing the wrong one can cause you further headaches in the future. Saying that, you just need to watch out for some critical points when evaluating your next shopping cart.
1) Usability
You definitely don’t want to waste too much time figuring out how to make things work, make sure you choose one that is easy to use. Almost all shopping carts have point and click interfaces but what may seem easy to someone else may not be simple to you. So, this is pretty much a personal preference thing. Test the top rated shopping cart providers and select one that makes the most sense and easiest to use for you.
2) Hosting Speed, Stability & Scalability
People who shop online move at internet speed. So, it’s critical that your web pages load up fast and is online almost at all times. Make sure you choose a provider that gives you at least 99.9% uptime guarantee. That translates to a maximum of 43 minutes total downtime per month. Make sure you ask your chosen provider how they can support your store when it gets more popular and busier. Do they have a dedicated server upgrade plan? What about if your store is too busy even for one dedicated server? How can they help you?
3) Creates Search Engine Friendly Pages
Everyone wants free targeted visitors from the search engines. So, you absolutely have to make sure the shopping cart you choose generates search engine friendly pages that use static URLs. Don’t use ecommerce solutions that generate dynamic URLs with confusing question marks (?) in the URL of important pages. The best shopping carts software providers should include tools to help your store pages rank well for the search terms you want to target. So, choose those that do include it.
4) Promotion Tools
Although you can probably getting a cheaper ecommerce software and buying the marketing tools separately, the best shopping carts include marketing tools to help you get started promoting your store and start selling. Since marketing your store is your number one priority after you’ve completed it, any bundled tools will get you started quickly and save you from any large initial investments.
I certainly hope this guide makes your carts shopping experience both easier and more clear with these 4 crucial points to look out for. At the end of the day, choosing your shopping carts software is just the first step to getting your online store started. So, don’t be intimidated and let the different offers confuse you.
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